OxLEP Business & ERDF
Promotional campaign for an ERDF business support programme in Oxfordshire
We were absolutely delighted to win a pitch with OxLEP Business, to promote their Oxfordshire European Regional Development Fund (ERDF) 2 year business support programme, Elevate.
In order to attract SMEs in Oxfordshire to sign up for business support workshops, 1:1 support and apply for grant funding, we worked collaboratively with the team at OxLEP Business to come up with an integrated campaign content strategy, content plan, overarching brand identity and messaging that was engaging, vibrant and innovative.
Giving the campaign the WOW factor …
We gave Elevate its own unique brand identity that works within the overarching OxLEP identity, as well as adhereing to ERDF compliance. To give the programme the WOW factor, we developed a strong messaging hierarchy around the theme of free business support.
The brand concept was implemented across all marketing commuincations including flyers, banners, social media imagery, brochures and infographics. We were also responsible for managing photography, videography, social media posting, editorial and PR.
All the hard work paid off, the programme was a huge success with all KPI’s were met.
We continue to work with OxLEP Business promoting other business support programmes, check out our latest OxLEP Business project here.
