Integrated communications campaign promoting business support
OxLEP Business, a Local Enterprise Partnership in Oxfordshire, were looking to collaborate with an experienced creative communications agency to deliver an integrated campaign to promote their European Regional Development Funded (ERDF) business support programmes;
- Innovation: for innovative businesses across sectors
- Elevate: for start-ups and growing businesses
- eScalate: for scale-ups and social enterprises
How we achieved success …
In order to deliver a successful integrated campaign for promotion, our communications team developed a long term plan highlighting key activity and dates, with a more detailed three month strategy which included marketing activity, design assets, event opportunities, cross channel digital and PR.
We managed and successfully delivered:
- top level content planning & strategy
- key messaging
- marketing communications
- online banners
- case studies (written & video content)
- animation videos
- editorial, social media management & PR
Each programme was closely evaluated to refine our strategy, measure KPIs and introduce new ideas and opportunities.