Communications campaign for the Family Support Service in Buckinghamshire
The Family Support Service, offered by the Buckinghamshire Council, ensures that children and families receive the right support, at the right time, in order to improve their outcomes. The idea is to prevent problems becoming too complex to resolve to avoid the need for social care services.
Buckinghamshire Council were looking for a creative agency to develop an integrated campaign that will promote and sell the benefits of the new Family Support Service to a diverse target audiences of families, professionals and local community groups around Buckinghamshire.
Our approach …
Our team developed an overarching brand identity for the campaign that was modern, dynamic, welcoming, friendly, professional and informative.
The dynamic silhouette illustrations were created to represent a variety of diverse family groups – supported with a vibrant colour palette that evokes a positive and energetic feel. We then implemented the design across a suite of marketing communications including posters, postcards, interactive event calendars, digital assets and signage for multiple family centres across Buckinghamshire.
You can view some other work we have done with Buckinghamshire Council here.