Connecting with graduates through a quirky integrated campaign
The .UK team at Nominet turned to us to create an engaging creative campaign to connect with an audience of graduates, encouraging them to get online with a .UK domain and website.
We developed a campaign strategy around the idea of ‘selling yourself the right way’. Using an urban and edgy design in combination with brave messaging, the campaign also involved market research, persona development, image sourcing, creative image treatment, messaging and concept design. The design was implemented across a suite of marketing elements including web banners, adverts and a landing page as well as an infographic for use on social media and exhibition panels for the National Graduate Exhibition.