Logc Financial Services

New brand identity, website and marketing communications for a local financial services firm

Based in Watlington, Logic Financial Services provide specialist advice across all areas of financial planning. Following some internal changes, they approached Blooberry to help relaunch the business with a refreshed brand, responsive website and marketing communications. Their new contemporary website boasts vibrant imagery and modern iconography, it has a simple and straight forward structure allowing for a seamless customer journey and user experience.

Creating the Logic identity …

Looking for a more dynamic approach to their brand, we took a brave creative leap and completely reinvented their visual identity. The hexagonal brand stamp was created to represent each of Logic’s six brand values, as well as client connections and conversation. For the website, we created an easy-to-navigate interface with a stunning colour palette, contemporary typography and vibrant lifestyle imagery – working together to create a much-improved user experience with that added personal touch. Take a look at their new website here.

We also managed and art directed the team photoshoot and designed social media imagery, and have produced a suite of marketing materials in the new brand style.

logic financial marketing communications on a table