Complete re-brand, new website and suite of marketing communications for a national law firm
Hine Solicitors were looking to partner with a local creative agency who would lead their new branding and communications – taking their marketing to the next level. Working closely with the marketing team at Hine we created a new brand identity that was brave and contemporary, but one that still reflected their professional, personal and friendly approach. Working with their established brand colours we created a new logo with a modern typeface alongside a unique, hand painted ‘h’ as the brand stamp. The colour palette was selected to ‘pack a punch’ with the vibrant cyan, but also to ooze professionalism with the use of a classic, deep grey tone.
Bringing the brand to life …
Once the overarching brand was established we developed a suite of supporting brand elements including a sketchy font treatment, sector iconography and image styles. The brand style has been implemented across a variety of marketing communications both on and off line including a brand new responsive website, office signage, leaflets, company brochures, exhibition graphics and merchandise. Our responsibilities also included copywriting for the website, team photography and illustrations.
We’ve been working with Hine Solicitors now for 10 years and continue to support them with their ongoing design and marketing requirements. Since inception we have helped Hine Solicitors to become even more recognisable and accessible to their audience and gain substantial market share.